About BFT
Training with purpose – from elite sport to everyone
The story
From Melbourne to 13 countries
BFT – Body Fit Training – was founded in Melbourne, Australia, in 2017 by Cameron Falloon, an elite coach for professional sports teams. The idea was simple: take the principles that deliver results for elite athletes and make them accessible to everyone. Today more than 66,000 members train in more than 330 studios in 13 countries.
- 330+
- studios worldwide
- 13
- countries
- 66,000+
- members
- 40%
- of franchisees own more than one studio
The training concept
The power of 3
14 different group workouts, structured programming week by week and the power of 3:
- 3 types of muscle fibre
- 3 planes of movement
- 3 energy systems
Technology
See your progress
Heart rate tracking, screens with exercises and progression – so both members and coaches can follow the progress.
Awards
An award-winning concept
- Beyond Activ Franchise of the Year (2021, 2022 and 2024)
- AFR Fast Starters Top 100
- AFR Fast Global List – 3rd place (2023)
- Beyond Activ Boutique Fitness Business Winner (2025)
- Franchise Industry Awards International Franchise of the Year (2025)