Become part of BFT
A proven concept, strong support and a brand members already know. Here you can read what you get – and what the road to your own studio looks like.
- 330+
- studios worldwide
- 13
- countries
- 66,000+
- members
- 40%
- of franchisees own more than one studio
6 reasons to choose BFT
01Internationally recognised brand
BFT is a global fitness brand with studios in 13 countries – including Australia, the UK, Singapore, New Zealand, Hong Kong, the USA and Spain. Now we are expanding in Scandinavia.
- 02
Award-winning franchise concept
- Beyond Activ Franchise of the Year (2021, 2022 and 2024)
- AFR Fast Starters Top 100
- AFR Fast Global List – 3rd place (2023)
- Beyond Activ Boutique Fitness Business Winner (2025)
- Franchise Industry Awards International Franchise of the Year (2025)
03Larger territories, greater potential
BFT gives you larger territories than many other fitness franchises. That means more exclusivity, a broader audience and less competition.
04A proven business model
After more than seven years of growth and development, BFT has over 330 studios and 66,000+ members worldwide. Our systems are tested and built for long-term success.
05Leading technology and training
- Elite training made accessible to everyone
- A dedicated franchise manager throughout the process
- In-house training that develops and retains your team
06A formula that works
40% of BFT franchisees own more than one studio. That says something about the model – and about owner satisfaction.
Support all the way
- A personal franchise manager from the first meeting to opening and beyond
- Training at the flagship studio in Frederiksberg
- BFT Boot Camp: training for you and your coaches
- Ready-made training programming every week
- Marketing, materials and a local launch plan
- Heart rate technology, screens and booking system
Investment and financials
We go through the investment, expected financials (P&L) and available territories with you at the first meeting. That way you get figures that fit your particular area.
7 steps to your own studio
- 01Initial conversationWe get to know each other and talk about your goals and opportunities.
- 02Financials and territory mapYou receive the P&L and see the available territories.
- 03Application and territory reservationYou apply for your territory, and we reserve it.
- 04Franchise agreementWe sign the agreement.
- 05BFT Boot CampYou and your team are trained in the BFT concept.
- 06Premises and fit-outWe find the premises and start the fit-out.
- 07OpeningYour studio opens its doors.