330+ studios worldwide. Now in Scandinavia.
BFT is one of the fastest-growing fitness concepts in the world – and now you can bring it to your local area.
- 330+
- studios worldwide
- 13
- countries
- 66,000+
- members
- 40%
- of franchisees own more than one studio
Bring a leading fitness concept to your local area
BFT was founded in Melbourne in 2017 and has grown to more than 330 studios worldwide. The concept was created by Cameron Falloon – an elite coach for professional sports teams – and brings training principles from elite sport to everyone. With 14 different group workouts that challenge the body’s energy systems and muscle groups, no two workouts are the same.
Why franchisees choose BFT
- 01
Internationally recognised brand
BFT is a global fitness brand with studios in 13 countries – including Australia, the UK, Singapore, New Zealand, Hong Kong, the USA and Spain. Now we are expanding in Scandinavia.
02Award-winning franchise concept
Franchise of the Year 2021, 2022, 2024 and 2025.
03A formula that works
40% of BFT franchisees own more than one studio. That says something about the model – and about owner satisfaction.
BFT has finally arrived in Scandinavia
Stine and Endre brought BFT home and opened the first studio in Copenhagen – in Frederiksberg. We are looking for committed franchisees in Denmark, Norway and Sweden who want to be part of it from the start – and get access to the best territories.
From passion to business
Hear how our franchisees have transformed both their own lives and their local communities with BFT.
7 steps to your own studio
- 01Initial conversation
- 02Financials and territory map
- 03Application and territory reservation
- 04Franchise agreement
- 05BFT Boot Camp
- 06Premises and fit-out
- 07Opening